Tata Consultancy Services (TCS) has announced a $700 million deal to acquire Coastal Cloud, a Florida-based Salesforce consulting firm. The all-cash transaction will expand TCS’s Salesforce advisory and business consulting services globally. This strategic move aligns with TCS’s broader vision to strengthen its position in the rapidly growing cloud and AI-driven technology services market.
Founded in 2012, Coastal Cloud specializes in enterprise-scale transformations. The acquisition adds over 400 professionals with 3,000 multi-cloud certifications to TCS’s workforce, significantly bolstering its expertise in complex cloud implementations. These professionals bring deep industry knowledge and a proven track record of delivering transformative solutions for clients across diverse sectors.
This move follows TCS’s October 2025 acquisition of ListEngage, a Salesforce Summit Partner renowned for its expertise in Agentforce, Marketing, and Commerce Cloud. By integrating Coastal Cloud’s capabilities, TCS aims to further enhance its Salesforce advisory and business consulting services across verticals globally. Coastal Cloud’s AI-led advisory and consulting expertise will particularly strengthen TCS’s offerings in Sales, Service, Marketing, Revenue, CPQ, Commerce, and Salesforce Data Cloud, enabling more innovative solutions for clients.
Coastal Cloud is led by Eric Berridge, a Salesforce veteran with a proven track record of building and scaling category-leading Salesforce services ventures. Salesforce Ventures, a strategic investor in Coastal Cloud, shows the firm’s credibility and potential in the Salesforce ecosystem.
Aarthi Subramanian, TCS’s Chief Operating Officer, stated, This acquisition marks a key milestone in advancing our global Salesforce capabilities and accelerating our AI-led transformation agenda.
TCS aims to become the world’s largest AI-led technology services company, and this acquisition is a significant step toward that goal. By combining Coastal Cloud’s expertise with TCS’s global reach and scale, the company is poised to deliver unparalleled value to its clients.
The deal provides TCS with access to Coastal Cloud’s mid-market customer segment, a critical area where TCS can leverage its resources to drive growth and innovation. This expansion creates opportunities for synergies across both companies’ client bases, enabling TCS to offer more tailored and integrated solutions. TCS will continue pursuing mergers and acquisitions in AI, Cloud, Cybersecurity, Digital Engineering, and Enterprise Solutions, further solidifying its leadership in these strategic areas.
Eric Berridge, Coastal Cloud’s CEO, said, Together, we can design solutions, modernize complex processes, and unlock new value across industries globally.
He emphasized the partnership’s potential to attract top Salesforce and AI professionals, supporting a culture of innovation and excellence. Berridge also highlighted the commitment to maintaining and expanding existing relationships, ensuring a seamless transition and continued success for clients. This collaboration is expected to drive significant advancements in the Salesforce ecosystem, benefiting businesses worldwide.
