Redesigning your website is a fun yet overwhelming process. Many factors contribute to a sound website design, such as aesthetic appeal, functionality, and user experience for your audience.
Website redesigning is a comprehensive process that involves optimising and revamping your design, layout, content, SEO and various other aspects for a high-performing, user-friendly website.
Therefore, to help you plan to redesign your website smartly, we will cover some considerations you must make. Also, go for a compatible Australian domain host that offers web hosting along with website-building features, which is a perfect all-in-one solution for seamless integration.
What is Website Redesigning?
Website redesigning is a process where relevant changes are considered to improve user experience on your existing website.
This includes optimising technical elements, changing layout and design, revamping content for SEO, and more. Website redesigning targets not just how your website looks but also how it performs and functions.
Considerations While Redesigning Your Website
1. Page Linking Affect
Website linking facilitates smooth navigation and easy access, supports SEO, helps with traffic generation, etc. Therefore, it is obvious that the old website will have thousands of links, which need to be maintained as before. When you carry out redesigning of your website, your website will be affected in two ways-
● Internal Broken Links
If not using WordPress, you can use Broken Link Checker to carry out a scan that helps you generate reports for broken links. You can use this report to make changes accordingly. But if your website is WordPress-dependent, use the Broken Link Checker plugin that monitors and updates any internal or external link breakage.
● External Broken links
Maintaining external links is extremely hard yet important, as they help you maintain your website authority, also known as link juice. The easiest way here is to shift to CMS, as they have 301 redirect import tools that help with preservation. Otherwise, the only option left here would be compiling your 301 Map.
2. SEO Checklist
SEO is an important aspect that helps your website rank on search engines. Therefore, SEO is an important aspect to remember when redesigning a website. Don’t just look at SEO issues like a loss of ranking; you can also face problems like broken links, indexing issues, content migration issues, etc. Therefore, having an SEO checklist comes in handy-
● On-Page SEO
- Optimise your website title tags, headings, and meta descriptions according to Google’s algorithm.
- Take the help of SEO tools to keep track of duplicates and metadata above the stated word count.
- In case of
- Title Tags: Hold them under 60 characters to ensure they display fully in search results.
- Meta Descriptions: Limit to 155 characters to avoid truncation in search results.
- Headings: Ensure headings are under 70 characters and unique across multiple pages for effective SEO.
● Technical SEO
Technical SEO is also important as it lets your website index and crawl your website-
- The robots.txt file is the first thing search engine crawlers look for when indexing any website. Therefore, it is important to configure this file systematically, as it helps search engines crawl and index. That ensures all the important content is appropriately visible in the search results.
- XML sitemaps act like road maps, helping search engines understand what each page on the website is about.
3. Current Metrics
The current metric gives you insights into the website’s current problems. It tells you which areas to focus on while redesigning your website. Tools like Google Analytics can aid you with these metrics. The usual focus points include-
- Organic Traffic: Total website visitors from unpaid search results.
- Page Loading Speeds: Time taken for web pages to display their content fully.
- Bounce Rates: Percentage of visitors who leave a website after viewing only one page.
- Conversion Rates: Percentage of visitors who meet a desired action, such as a link click or form submission.
- Domain Authority: A website’s credibility and influence on search result rankings.
- Keyword Rankings: Position of a website or page on a search engine result for any given phrase searched.
4. Security
Your website redesign must strengthen your security rather than weaken it. Any unattended plugin or application opens doors for hackers to target vulnerabilities. So, ensure you implement strong defences in the form of measures.
That includes regular monitoring, regular malware scans, strong password policies for every access, zero-trust security, etc.
5. Device Compatibility
Check whether the website design you plan to implement is consistent with all devices. Most web design tools support this feature, so ensure you use them to get these insights. Any incompatibility can result in traffic loss, severely affecting your SEO ranking.
6. Website Pain Points
Understand your customers’ pain points and get their insights. You can carry out direct research, read reviews, and use tools that monitor and understand pain points. Ask your client, “What specific changes would you suggest to redesign my website to better meet your needs?”
Conclusion
Redesigning a website takes time and effort. It is a consistent process that changes depending on customer preference, browsing technology, design practices, etc.
Therefore, choose your website redesigning service, keeping all these factors in mind and updating your strategy to keep the website optimised and user-friendly.